The short answer
We make Embrisk, so read this with that in mind. We are not affiliated with Peec AI, and Peec has not reviewed or endorsed this page. Everything we say about Peec comes from its public pricing page on 26 October 2026; plans change, so check Peec’s own site before you decide. If something here is wrong or out of date, email [email protected] and we will correct it promptly.
Which one fits your agency
These are good tools built around different jobs. In our view, the right choice depends less on features than on what your agency sells to its clients.
Peec AI fits best if
- You want the lowest price per client for AI tracking, with ten or more clients.
- You need API, MCP or Data Studio dashboards today.
- You want many AI models, several countries, AI shopping data or brand perception analysis.
- You pitch often: its agency plans include 3 to 10 pitch projects.
Embrisk fits best if
- You sell SEO and AI search as one service, and want each client’s website checks and Search Console data beside their AI results (both in beta).
- The monthly report is what you sell: each finding links to its evidence, becomes a task with an owner, and lands in the report as work done.
- Perplexity matters to your clients. It is tracked on every Embrisk plan.
- You are starting small: Starter covers 5 clients (7 paid yearly).
What each costs at your size
Agency tools are easiest to compare per client, per month, at the number of clients you actually have. Move the slider to yours.
Embrisk
Starter + 5 extra clients
$752a month
$75 per client
Peec AI
Growth
$495a month
$50 per client
At 10 clients, Peec AI costs about $257 less a month on these prices.
Arithmetic on published prices, before tax, not a quote. Embrisk founding prices, locked for 12 months for agencies that join before the deadline on the pricing page; extra clients $69 each per 4 weeks. Embrisk bills every 4 weeks, shown here as a monthly figure (× 13 ÷ 12); paid yearly, it adds client places instead of taking money off. Peec AI prices are as shown on its agency pricing page on 26 October 2026; paid yearly, Peec takes money off. Either company may have changed its prices since.
Every plan, per client
On these figures, at 5 clients Embrisk costs less per client ($76 against $82) than Peec Essential when both are paid month by month, and less per client ($54 against $68) when both are paid yearly. It also covers at least 2 more clients. From ten clients up, Peec costs less per client either way. In our view, the difference pays for the Google data, the task list and the client report; whether that is worth it depends on how much of that your team would otherwise do by hand.
Side by side
Six questions to ask any AI visibility tool
Whichever tools you shortlist, ours included, these questions separate a good fit from a good demo. Ask them on the sales call and ask to see the answer in the product.
- 01
Which AI tools are on the exact plan I would buy?
Plans differ on the AI tools they include, and the one your clients' buyers use most may sit on a higher tier. Ask for the list for your plan, not for the product.
- 02
How many answers is each number based on, and does the report show it?
AI answers change from one check to the next, so a percentage means little without its sample size. Our guide to AI visibility reports shows how many answers a number needs.
- 03
What does my allowance cover at my number of clients?
Some tools price by credits, others by client or by question. Work out how many questions, AI tools and checks a month your plan covers for every client you have, not just the first.
- 04
What will my client actually see?
A dashboard, a report or a file; your brand or the tool's; with a login or without. Ask for a real client-facing example, because that is what renews the contract.
- 05
Can I get my data out, and what happens to it if I leave?
A client's history is your evidence at renewal. Check exports, and how long data is kept after you cancel.
- 06
What happens to past numbers when an AI tool changes?
A model update can move every client overnight. A careful tool marks the change and keeps old records as they were. Our methodology explains how we handle it.
Other tools agencies compare
If neither fits, these are other tools agencies often look at. We have not tested each one in depth; check their own pages for current plans and prices.
- Otterly.AI: low entry prices for tracking AI answers.
- Profound: aimed at large brands and enterprise teams.
- Rankscale: plans for tracking many brands at once.
- SE Ranking and Nightwatch: rank trackers that now add AI tracking, if classic rank tracking is the core of your service.
How to test both on the same client
A comparison only gets you so far. The real test is one of your own clients, in both tools, side by side.
- 01Pick a client where you suspect AI names a rival instead of them.
- 02Use the same 10 to 25 buyer questions and the same three rivals in both tools.
- 03Compare what you could send that client today: the numbers, the answers behind them, and what to fix first.
For what a client receives every month on a plan, see the example client report.